Friday, May 27, 2011

The Organic Movement has made its way to Washington DC

What a way to start the day! As I do every morning, I opened The Washington Post and was thrilled to see the 12-page supplement, “The Organic Movement,” delivered on Wednesday, which is the day for the Post’s food section. After months of editorial planning, the 12-page full color spread jumps off the pages with compelling, engaging, and fact-based information on the benefits of organic agriculture and products. This incredible insert will reach over 1.5 million consumers in the official Washington, D.C., market to provide evidence of the positive solutions that organic delivers.

With Congress marking up the 2012 budget this week, it is a tremendous win to get this content circulated in the largest, oldest, and most well-respected paper of record in our nation’s capital. Distinguishing organic products from natural ones, addressing the environmental benefits of organic agriculture, and showing that organic can, in fact, feed the world will help to reinforce OTA’s message to Members of Congress and the regulatory agencies that organic is a critical part of our economy.
OTA authored the Foreword and worked with the publishers on the overall editorial focus, partnership opportunities, and distribution plans to make this supplement as strong as possible. We even secured a significant advertising discount for our members, and are pleased to see that all of the sponsors are OTA members!

In addition to The Washington Post’s 1.5 million readers, a press release was distributed to over 5,000 sites through 200 of the largest online media outlets such as Reuters, Yahoo!, and CNN. We have the publication posted on OTA’s trade and consumer websites, and will keep the conversations going on Facebook and Twitter over the coming weeks. We’ll also share the good news with a family audience of 30,000+ looking to learn more about the organic option during next week’s Strolling of the Heifers in Southern Vermont, and will spread the word during Natural Products Expo East in September.

This 12-page piece has created a strong, unified voice to educate consumers and motivate them to engage in the growing movement of our industry. Please share it with your consumer lists and on your social media platforms. Let us know what you’re hearing in response because plans are already underway for the next edition!









Regards,
Christine Bushway
Executive Director and CEO
Organic Trade Association

Wednesday, May 18, 2011

Latest BoKU Happenings

All of us at BōKU® like to keep our customers abreast of everything happening here that may affect their orders. We also want you to know about exciting change that we are planning to implement in the future.

What’s happening now:

As you all are aware the cost of fuel has gone up. Several of our raw ingredients have also gone up. In lieu of raising our prices we are trying to cut costs where ever we can. Our first approach is shipping. In the past we were strictly using Fed Ex Ground, which was a fast and efficient way to ship but it came at a cost. Since March 1st we have moved 50% of our packages to USPS. It takes a bit longer to get to your door but has two major advantages. First, USPS uses eco-friendly boxes with "cradle to cradle certification," or C2C, this means that they were designed with consideration for energy and water use through the manufacturing process, and end with a product that can be safely recycled. Second, they do not charge us an additional fuel surcharge.

In the near future:

We are switching to a better Customer Relationship Management system in order to streamline the ordering and shipping process. This will also help us in our goal of providing the very best customer service to our fantastic customers. We are also in the process of upgrading our website and shopping cart to make it much more efficient and user-friendly. The new design will give our brand a more consistent feel as we launch new and exciting products!


In the distant future:

Get ready for new and much improved BōKU® Super Food and Super Protein! Since the launch of our BōKU® Super Food formula 3 years ago Dr. Adrezin has found some amazing ingredients that he wants to introduce into our BōKU® Super Food & Super Protein. Expect to see a slight tweak to each of these formulas. Nothing drastic just BETTER & more POTENT! The new Super Protein formula will be brown rice based, similar to the old one, but now it will also include cranberry protein as well as red dulse for a broader spectrum of proteins and amino acids. It will also contain lúcuma fruit for taste instead of coconut, this will make it much smoother in consistency and easier to emulsify in liquid.

Our customers have been invaluable in helping us raise the bar. We truly appreciate each and every one of our customers and look forward to maintaining our high standards in our products and customer service.



Friday, May 6, 2011

BoKU Fan Videos!

There's nothing we love at BoKU more that hearing from our fabulous fans! Especially when they send in videos. Go ahead shoot a video about BoKU and send it to pr@bokusuperfood.com and maybe we'll feature you on one of our sites!


video
Downtown Julie Brown!

video
Kathie Dolgin, aka High Voltage of Energy Up!